Interactive
“The graphic design community uses two terms
for the visual displays of information: Info-graphics and Information design. In
a nutshell, Info-graphics stand for visual displays in which graphics together
with verbal language communicate information that would not be possible
otherwise.
Information
design on the other hand, is broadly used to describe communication design
practices in which the main purpose is to inform, in contrast to persuasive
approaches more commonly used in practices such as advertising.” Meirelles,(Pg. 11)
When I
think about these two different styles of design I think about things like
drive thru menus (Info-graphic) as it is a visual description of a possible
order and in contrast a street map (Information design) in which the
information you need to find your way has been gathered, designed and put together
in a way that is easy for you to read and understand.
“An interactive info-graphic can reduce otherwise heavy data sets
into formats that present the information most relevant to the interests
of your audience based on how they click or interact.” Snap App (2018)
Snap App suggests that providing specific information geared toward only
your target audience would be by definition as Interactive. By providing eye catching
graphics simplified to meet the needs of your target audience.
An example of a interactive
info-graphic taken from BBC News
Image Source: BBC News 2018
Another
example would be this one I pulled from Bing Images.
Image Source: Bing Images 2018
In my opinion it is clear the effect of interactive has on graphics. Condensing material to reach your selected audience is the key to a good infographic. Custom graphics and interactive graphics account for a large amount of social media advertising. This is the future of advertising and it seems like a good fit for the interactive infographic.
Sourced:
Meirelles,
Isabel. Design for Information. Rockport Publishing. 2013 (Ret. November, 2018)
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